Companies · Retailing
MORGANTOWN · Retailing
Diligence memoA one-page analyst read on Defense In Depth LLC — recommendation, valuation, rhythm, risks.→Defense In Depth LLC looks fair against its niche peers and is dormant on financing cadence.
Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.
Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.
Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.
Defense In Depth LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.
Defense In Depth LLC is one of 2347 Retailing companies tracked from MORGANTOWN. By capital raised it ranks mid-pack (ahead of 51% of sector peers), and mid-pack by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.
Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.
Round size and date are reported; the stage label is inferred from round size (latest is Seed — a $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.
Not enough modeled valuation points to chart a trajectory.
Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 51% of sector peers (real $). Modeled value above 65% of peers (estimate).
A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #67 of 115.
| Company | Stage | Raised · real | Value · est | vs peer med. |
|---|---|---|---|---|
| BeautyCon Media, Inc. | Seed | $4.0M | $25.2M | 2.22× |
| Beaufort Buligo LP | Seed | $3.9M | $24.5M | 2.16× |
| Emagine Frankfort Llc | Seed | $3.9M | $24.4M | 2.15× |
| VJCS Holdings, Inc. | Seed | $3.8M | $23.7M | 2.08× |
| Indie Lee & Co., Inc. | Seed | $3.7M | $23.3M | 2.05× |
| Performance Systems Integration, LLC | Seed | $3.7M | $23.3M | 2.05× |
| CBF Holdings Inc. | Seed | $3.5M | $22.1M | 1.94× |
| DERMAdoctor, LLC | Seed | $3.5M | $22.1M | 1.94× |
| Route Four LLC | Seed | $3.5M | $22.1M | 1.94× |
| Center For Goods LLC | Seed | $3.5M | $22.1M | 1.94× |
| Tot Baby Corp | Seed | $6.2M | $21.2M | 1.87× |
| JuiceDelivery, LLC | Seed | $5.3M | $20.4M | 1.80× |
| Defense In Depth LLC this company | Seed | $1.7M | $10.7M | 0.94× |
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| Seed | $1.7M | 2017-07-01 | $8.5M | $10.7M | 90% |
Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Defense In Depth LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| Loyal Subjects Wave 2, LLC | Retailing | Seed | $1.7M | $10.7M | same sector · same stage |
| James Joseph Sanctified Spirits, LLC | Retailing | Seed | $1.7M | $7.6M | same sector · same stage |
| Progressive Book Club LLC | Retailing | Seed | $1.7M | $10.7M | same sector · same stage |
| Hopkins Golf, Inc. | Retailing | Seed | $1.7M | $10.8M | same sector · same stage |
| Micorp Holdings, Llc | Retailing | Seed | $1.7M | $10.6M | same sector · same stage |
| Patron Company, LLC | Retailing | Seed | $1.7M | $10.5M | same sector · same stage |
| GRACEDBYGRIT, Inc. | Retailing | Seed | $1.7M | $11.0M | same sector · same stage |
| innovative Business Growth LLC | Retailing | Seed | $1.7M | $10.4M | same sector · same stage |
Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.
| Company | Sector | Stage | Value · est | Match |
|---|---|---|---|---|
| Certain Standard Llc | Retailing | Pre-Seed | $2.4M | 81% |
| Dosed LLC | Retailing | Pre-Seed | $1.2M | 81% |
| Provision Investments, LLC | Retailing | Series A | $14.4M | 81% |
| OurLegacy LLC | Retailing | Pre-Seed | $2.1M | 81% |
| District Supply, LLC | Retailing | Pre-Seed | $785K | 80% |
| Phoenix Tactical LLC | Retailing | Pre-Seed | $4.7M | 80% |
| Stock & Barrel, LLC | Retailing | Series A | $51.4M | 80% |
| Warefor Holding, LLC | Retailing | Seed | $9.7M | 80% |
See where Defense In Depth LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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