Companies · Retailing

DA Auto Group, Inc

Lakewood · Retailing

Diligence memoA one-page analyst read on DA Auto Group, Inc — recommendation, valuation, rhythm, risks.
$1.8M
Total raised · real
3
Rounds
5.4×
Latest step-up
Top 49%
Sector rank · raised
Seed
Latest stage · inferred · Mon May 11 2015 00:00:00 GMT+0000 (Coordinated Universal Time)

DA Auto Group, Inc looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.93× the median modeled value of Seed Retailing companies in 2013–2015 (103 peers) — value vs value, same stage and era.
  • Within the normal band (93% of peer median) for its niche.
Dormant
  • Last raise 11.1 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

DA Auto Group, Inc is one of 2347 Retailing companies tracked from Lakewood. By capital raised it ranks mid-pack (ahead of 52% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2012-11-21 Raised $200K (real) Modeled valuation $1.6M (est)$200K$1.6MPre-Seed2012Pre-Seed · 2012-11-21 Raised $250K (real) Modeled valuation $2.0M (est)$250K$2.0MPre-Seed2012Seed · 2015-05-11 Raised $1.4M (real) Modeled valuation $8.6M (est)$1.4M$8.6MSeed2015+$250K+$1.4MCumulative $1.8M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$200K · 2012
Pre-Seed extension$250K · 2012
Seed$1.4M · 2015

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$8.6M
Base estimate est.
$1.1M
Conservative case
$67.3M
Upside case
$6.8M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $1.6M · 2012-11-212012Pre-Seed · modeled $2.0M · 2012-11-21Seed · modeled $8.6M · 2015-05-112015
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
6.0 yr
Elapsed time used
11.1 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
15 mo
Avg between rounds
$734K/yr
Capital velocity
13.6 yr
On record since
2012
First round
3
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.1× above median
This company$1.8M
Sector median$1.6M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.8× of median
This company$1.4M
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages) 1.5× above median
This company$8.6M
Sector median$5.8M

Raised more than 52% of sector peers (real $). Modeled value above 60% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #59 of 103.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)DK Equity, LLC · Seed Raised $3.7M · modeled $23.4M (est)Pam & Gela, Inc. · Seed Raised $3.5M · modeled $22.1M (est)Kaufmann Mercantile, Inc. · Seed Raised $3.6M · modeled $22.1M (est)Only Natural Pet Store, LLC · Seed Raised $7.8M · modeled $21.7M (est)ROOY, Inc. · Seed Raised $3.5M · modeled $21.5M (est)Migdal 1 LLC · Seed Raised $3.3M · modeled $21.1M (est)Marine Layer, Inc. · Seed Raised $7.0M · modeled $20.5M (est)Fastener Investors, LLC · Seed Raised $6.4M · modeled $20.5M (est)Kidtellect, Inc. · Seed Raised $3.6M · modeled $20.3M (est)American Eagle Outfitters Inc · Seed Raised $3.1M · modeled $19.5M (est)Tuckernuck, Inc. · Seed Raised $3.1M · modeled $19.4M (est)A-1 Screenprinting, LLC · Seed Raised $3.0M · modeled $18.9M (est)DA Auto Group, Inc (this company) Raised $1.8M · modeled $8.6M (est)DA Auto Group, Inc
CompanyStageRaised · realValue · estvs peer med.
DK Equity, LLCSeed$3.7M$23.4M2.53×
Pam & Gela, Inc.Seed$3.5M$22.1M2.38×
Kaufmann Mercantile, Inc.Seed$3.6M$22.1M2.38×
Only Natural Pet Store, LLCSeed$7.8M$21.7M2.34×
ROOY, Inc.Seed$3.5M$21.5M2.32×
Migdal 1 LLCSeed$3.3M$21.1M2.28×
Marine Layer, Inc.Seed$7.0M$20.5M2.21×
Fastener Investors, LLCSeed$6.4M$20.5M2.21×
Kidtellect, Inc.Seed$3.6M$20.3M2.19×
American Eagle Outfitters IncSeed$3.1M$19.5M2.10×
Tuckernuck, Inc.Seed$3.1M$19.4M2.09×
A-1 Screenprinting, LLCSeed$3.0M$18.9M2.04×
DA Auto Group, Inc this companySeed$1.8M$8.6M0.93×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$200K2012-11-21$1.1M$1.6M90%
Pre-Seed$250K2012-11-21$1.4M$2.0M90%
Seed$1.4M2015-05-11$6.8M$8.6M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$200K2012-11-21
    • First recorded raise — entered as Pre-Seed.
  2. Pre-Seed$250K2012-11-21
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
  3. Seed$1.4M2015-05-11
    • Raised again after 30 mo — slower than the ~13 mo sector norm.
    • Round 5.4× larger than the prior — scaling up.
Intelligence
2016 ~Q3
Modeled next raise · ~15mo cadence
$4.1M
Modeled next size est.range $2.7M$6.5M
5.4×
Last step-up
$734K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Ardel McKenna2015-05
Karl Herz2012-11
Thomas Hagerty2015-05
Registry & provenance

DA Auto Group, Inc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1563446
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Cmnk LlcRetailingSeed$1.8M$11.4Msame sector · same stage
Knox Auto LlcRetailingSeed$1.8M$11.4Msame sector · same stage
Sea Star Beachwear, Inc.RetailingSeed$1.8M$11.3Msame sector · same stage
Pakt, Inc.RetailingSeed$1.8M$8.7Msame sector · same stage
Ellis Isle, Inc.RetailingSeed$1.9M$9.9Msame sector · same stage
Men's Style Lab, Inc.RetailingSeed$1.9M$6.9Msame sector · same stage
Entertaining at Home, Inc.RetailingSeed$1.8M$11.1Msame sector · same stage
Increase Beverage Intl. Inc.RetailingSeed$1.9M$10.1Msame sector · same stage
Frequently asked
How much funding has DA Auto Group, Inc raised?
DA Auto Group, Inc has raised approximately $1.8M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is DA Auto Group, Inc's estimated valuation?
Provath's modeled valuation for DA Auto Group, Inc is approximately $8.6M (modeled range $1.1M–$67.3M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is DA Auto Group, Inc at?
DA Auto Group, Inc's latest modeled financing stage is Seed. Its most recent recorded round closed around Mon May 11.
What does DA Auto Group, Inc do and where is it based?
DA Auto Group, Inc operates in the Retailing sector, based in Lakewood.
Explore related

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