Companies · Data / Analytics

Custora, Inc.Winter 2011Acquired

NEW YORK · NY, USA · Data / Analytics · refined from filed group “Other Technology · founded 2012 · http://custora.com

Diligence memoA one-page analyst read on Custora, Inc. — recommendation, valuation, rhythm, risks.
$10.7M
Total raised · real
1
Rounds
1.4×
Latest step-up
Top 8%
Sector rank · raised
Series A
Latest stage · inferred · Thu Feb 19 2015 00:00:00 GMT+0000 (Coordinated Universal Time)

Custora, Inc. has raised $11M over 1 round; too few niche peers to rank its valuation yet.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the data/analytics sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Dormant
  • Last raise 11.4 yr ago; this sector typically re-raises about every 70 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Data / Analytics

Custora, Inc. is one of 41 Data / Analytics companies tracked from NEW YORK, NY, USA, on record since 2012. By capital raised it ranks among the largest (ahead of 93% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%

operates a technology-led product inferred from public copy

Grounded in: “You are a venture analyst

Custora is a predictive analytics platform for e-commerce marketing…

Custora is an advanced segmentation platform designed to help online retailers better understand and market to their customers. We’re on a mission to remove the “mass” from marketing with software tools that focus on customers as individuals with unique needs and interests. Our software employs the state-of-the-art in customer analytics methodologies and integrates directly with marketing tools (ESPs, display, Facebook Custom Audiences, Google Customer Match) to help marketers deliver more relevant, meaningful communications. We’re excited to work with some of the leading retail innovators including Teleflora, Bonobos, 7 for All Mankind, and many more retailers spread throughout the world. Our offices are located in the Flatiron district of Manhattan. We work hard, work together, and care deeply about building a meaningful business, collaborative team, and exceptional culture that we’re proud to be a part of. And yes, we're hiring. Check out https://www.custora.com/careers for details.

AnalyticsE-CommerceRetail Techdata/analyticsecommerce/retail
Find Custora, Inc. online

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
18
Investors (latest)
2015-02-19
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$125M$250M$375M$500MSeries A · 2015-02-19 Raised $7.5M (real) Modeled valuation $223M (est)$7.5M$223MSeries A2015Series A · 2015-02-19 Raised $11M (real) Modeled valuation $316M (est)$11M$316MSeries A2015+$11MCumulative $18M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$7.5M · 2015
Series A extension$10.7M · 2015

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 33%.

Modeled valuation trajectory
$316.3M
Base estimate est.
$14.4M
Conservative case
$1.7B
Upside case
$48.6M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the data/analytics sector profile. Directional, not a quoted figure.

Series A · modeled $223.2M · 2015-02-192015Series A · modeled $316.3M · 2015-02-192015
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
54%
Survival probability
30% low · 74% high
1.51×/yr
Annual markup
1.90×/yr upside case
6.0 yr
Elapsed time used
11.4 yr actual, capped for stale marks
data/analytics
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
0 mo
Avg between rounds
Capital velocity
11.4 yr
On record since
2015
First round
2
Rounds on file
How it compares to the market

Benchmarked against 41 companies in Data / Analytics. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 8.6× above median
This company$10.7M
Sector median$1.2M
Latest round — vs other Series A rounds in sector (real $, this stage) 1.0× above median
This company$10.7M
Sector median$10.7M
Modeled value — vs sector median (estimate, all stages) 20× above median
This company$316.3M
Sector median$16.0M

Raised more than 93% of sector peers (real $). Modeled value above 93% of peers (estimate).

Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$7.5M2015-02-19$34.3M$223.2M85%
Series A$10.7M2015-02-19$48.6M$316.3M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$7.5M2015-02-19
    • First recorded raise — entered as Series A.
    • 17 investors on this round.
  2. Series A$10.7M2015-02-19
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.4× larger than the prior — scaling up.
    • 18 investors on this round.
Intelligence
Modeled next raise
$15.2M
Modeled next size est.range $10.7M$24.3M
1.4×
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Ashu Garg11 other2015-02
Bo Peabody5 other2015-02
Tom Ebling1 other2015-02
Corey Pierson2015-02
Jonathan Pospischil2015-02
Registry & provenance

Custora, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1632673
SEC CIK
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Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

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Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

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Frequently asked
How much funding has Custora, Inc. raised?
Custora, Inc. has raised approximately $10.7M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Custora, Inc.'s estimated valuation?
Provath's modeled valuation for Custora, Inc. is approximately $316.3M (modeled range $14.4M–$1.7B). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Custora, Inc. at?
Custora, Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Thu Feb 19.
What does Custora, Inc. do and where is it based?
Custora, Inc. operates in the Data / Analytics sector, based in NEW YORK, NY, USA. Custora is a predictive analytics platform for e-commerce marketing…
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