Diligence memo · auto-generated · as of July 2, 2026
Counter Brands, LLC
Counter Brands, LLC looks fair against its niche peers and is dormant on financing cadence.
Businessfiled
Counter Brands, LLC operates in Retailing, based in SANTA MONICA.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Counter Brands, LLC has raised $42M in disclosed capital across 4 recorded rounds, aggregated from public filings. Its latest round is modeled as Series B (a $15M–$40M round).
Largest single filing: $21M on 2014-12-15.
Most recent recorded round closed around 2016-02-29.
Valuation (modeled)modeled
Provath models Counter Brands, LLC at approximately $73M (range $29M–$281M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 0.72× the median modeled value of Series B Retailing companies in 2016–2018 (25 peers) — value vs value, same stage and era. Within the normal band (72% of peer median) for its niche.
Financing rhythm & timingmixed
Historic cadence: a new round about every 13 months.
Last raise 10.3 yr ago; this sector typically re-raises about every 13 months.
Silent for over 3× the sector's normal cadence.
The last round was 1.6× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 93% of Retailing peers (2347 compared).
Modeled value ranks above 91% of those peers.
Closest niche peers: Fit Factory FII BD, LLC, WithMe, Inc., Happy Valley Ventures, LLC, Mark's Watches, Inc., Wgaca, Llc.
Peoplefiled
10 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.