Diligence memo · auto-generated · as of July 2, 2026
Convertedin
Convertedin looks fair against its niche peers and is dormant on financing cadence.
Businessfiled
Convertedin operates in Ecommerce / Retail, based in Africa. Egyptian startup Convertedin, a marketing operating system for e-commerce brands, has raised a US$3 million seed funding round to help it expand across MENA and Latin America.
Sub-sector tags: ecommerce/retail.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Convertedin has raised $3.0M in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Seed (a $1.0M–$4.0M round).
Largest single filing: $3.0M on 2022-08-16.
Most recent recorded round closed around 2022-08-16.
Valuation (modeled)modeled
Provath models Convertedin at approximately $12M (range $2.4M–$54M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 1.14× the median modeled value of Seed Ecommerce / Retail companies in 2022–2024 (7 peers) — value vs value, same stage and era. Within the normal band (114% of peer median) for its niche.
Financing rhythm & timingmixed
Last raise 3.9 yr ago; this sector typically re-raises about every 12 months.
Only one round on record and long silent — often defunct, acquired, or gone quiet.
Comparablesmixed
Capital scale ranks ahead of 80% of Ecommerce / Retail peers (123 compared).
Modeled value ranks above 77% of those peers.
Closest niche peers: FlapKap, Kenzz, The Fashion Kingdom, Payload, LLC, SIDEUP.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.