Companies · Other Technology

Conversion Logic, Inc. (f/k/a Data Cloud, Inc.)

SANTA MONICA · Other Technology

Diligence memoA one-page analyst read on Conversion Logic, Inc. (f/k/a Data Cloud, Inc.) — recommendation, valuation, rhythm, risks.→
$1.1M
Total raised · real
1
Rounds
—
Latest step-up
Top 70%
Sector rank · raised
Seed
Latest stage · inferred · Wed Aug 06 2014 00:00:00 GMT+0000 (Coordinated Universal Time)

Conversion Logic, Inc. (f/k/a Data Cloud, Inc.) looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.72× the median modeled value of Seed Other Technology companies in 2013–2015 (1027 peers) — value vs value, same stage and era.
  • Within the normal band (72% of peer median) for its niche.
Dormant
  • Last raise 11.9 yr ago; this sector typically re-raises about every 13 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other Technology

Conversion Logic, Inc. (f/k/a Data Cloud, Inc.) is one of 21302 Other Technology companies tracked from SANTA MONICA. By capital raised it ranks in the long tail (ahead of 31% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MSeed · 2014-08-06 Raised $1.1M (real) Modeled valuation $39M (est)$1.1M$39MSeed2014

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.1M · 2014

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$39.0M
Base estimate est.
$1.0M
Conservative case
$306.1M
Upside case
$5.7M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seed — a $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
39%
Survival probability
18% low · 61% high
1.61×/yr
Annual markup
2.11×/yr upside case
6.0 yr
Elapsed time used
11.9 yr actual, capped for stale marks
technology
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
—
Avg between rounds
—
Capital velocity
12.2 yr
On record since
2014
First round
1
Rounds on file
How it compares to the market

Benchmarked against 21302 companies in Other Technology. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)▼ 0.4× of median
This company$1.1M
Sector median$3.2M
Latest round — vs other Seed rounds in sector (real $, this stage)▼ 0.7× of median
This company$1.1M
Sector median$1.8M
Modeled value — vs sector median (estimate, all stages)▲ 1.0× above median
This company$39.0M
Sector median$37.3M

Raised more than 31% of sector peers (real $). Modeled value above 51% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #761 of 1,027.

This companyCohort peer
$10.0M$100.0M$1.0B$100K$1.0M$10.0MCapital raised (log)Database Solutions, Inc. · Seed Raised $4.0M · modeled $136.3M (est)BAK USA Technologies Corp. · Seed Raised $4.0M · modeled $136.3M (est)OpenFin Inc. · Seed Raised $6.6M · modeled $136.3M (est)Golfkick Llc · Seed Raised $4.0M · modeled $136.3M (est)CourseHorse, Inc. · Seed Raised $7.5M · modeled $136.3M (est)HoneyApps, Inc. · Seed Raised $6.0M · modeled $136.3M (est)Fishbowl, Inc. · Seed Raised $4.0M · modeled $136.3M (est)Gamgee, Inc. · Seed Raised $6.5M · modeled $136.3M (est)DreamFactory Software, Inc · Seed Raised $7.5M · modeled $136.3M (est)Pixel Labs, Inc. · Seed Raised $4.0M · modeled $136.3M (est)Sipx, Inc. · Seed Raised $6.4M · modeled $136.3M (est)StepOne, Inc. · Seed Raised $4.0M · modeled $136.0M (est)Conversion Logic, Inc. (f/k/a Data Cloud, Inc.) (this company) Raised $1.1M · modeled $39.0M (est)Conversion Logic, Inc. (f/k/a Data Cloud, Inc.)
CompanyStageRaised · realValue · estvs peer med.
Database Solutions, Inc.Seed$4.0M$136.3M2.51×
BAK USA Technologies Corp.Seed$4.0M$136.3M2.51×
OpenFin Inc.Seed$6.6M$136.3M2.51×
Golfkick LlcSeed$4.0M$136.3M2.51×
CourseHorse, Inc.Seed$7.5M$136.3M2.51×
HoneyApps, Inc.Seed$6.0M$136.3M2.51×
Fishbowl, Inc.Seed$4.0M$136.3M2.51×
Gamgee, Inc.Seed$6.5M$136.3M2.51×
DreamFactory Software, IncSeed$7.5M$136.3M2.51×
Pixel Labs, Inc.Seed$4.0M$136.3M2.51×
Sipx, Inc.Seed$6.4M$136.3M2.51×
StepOne, Inc.Seed$4.0M$136.0M2.51×
Conversion Logic, Inc. (f/k/a Data Cloud, Inc.) this companySeed$1.1M$39.0M0.72×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.1M2014-08-06$5.7M$39.0M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.1M2014-08-06
    • First recorded raise — entered as Seed.
Intelligence
—
Modeled next raise
$1.8M
Modeled next size est.range $1.2M–$2.9M
—
Last step-up
—
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Clark Landry—3 other2014-08
Kim Perell—3 other2014-08
Brian Baumgart—1 other2014-08
Evan Rifkin—1 other2014-08
Trevor Testwuide——2014-08
Registry & provenance

Conversion Logic, Inc. (f/k/a Data Cloud, Inc.) is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1619120
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

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TokenID, Inc.Other TechnologySeed$1.1M$39.1Msame sector · same stage
Dough Collective, Inc.Other TechnologySeed$1.1M$39.1Msame sector · same stage
Biochar Engineering CorpOther TechnologySeed$1.1M$38.9Msame sector · same stage
Propellr, LlcOther TechnologySeed$1.1M$38.9Msame sector · same stage
UberSense IncOther TechnologySeed$1.1M$38.8Msame sector · same stage
JumpPost, Inc.Other TechnologySeed$1.1M$39.2Msame sector · same stage
Frequently asked
How much funding has Conversion Logic, Inc. (f/k/a Data Cloud, Inc.) raised?
Conversion Logic, Inc. (f/k/a Data Cloud, Inc.) has raised approximately $1.1M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Conversion Logic, Inc. (f/k/a Data Cloud, Inc.)'s estimated valuation?
Provath's modeled valuation for Conversion Logic, Inc. (f/k/a Data Cloud, Inc.) is approximately $39.0M (modeled range $1.0M–$306.1M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Conversion Logic, Inc. (f/k/a Data Cloud, Inc.) at?
Conversion Logic, Inc. (f/k/a Data Cloud, Inc.)'s latest modeled financing stage is Seed. Its most recent recorded round closed around Wed Aug 06.
What does Conversion Logic, Inc. (f/k/a Data Cloud, Inc.) do and where is it based?
Conversion Logic, Inc. (f/k/a Data Cloud, Inc.) operates in the Other Technology sector, based in SANTA MONICA.
Explore related

See where Conversion Logic, Inc. (f/k/a Data Cloud, Inc.) sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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