Companies · Healthtech

Contro

Africa · Healthtech · founded 2021

Diligence memoA one-page analyst read on Contro — recommendation, valuation, rhythm, risks.
$585K
Total raised · real
1
Rounds
Latest step-up
Top 79%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Mon Nov 14 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

Contro looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the healthtech sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 2.13× the median modeled value of Pre-Seed Healthtech companies in 2022–2024 (174 peers) — value vs value, same stage and era.
Dormant
  • Last raise 3.6 yr ago; this sector typically re-raises about every 14 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Leadership

No named principal in this company's public records yet — see all operators below.

3 Investors
Where it sits in Healthtech

Contro is one of 2138 Healthtech companies tracked from Africa, on record since 2021. By capital raised it ranks in the long tail (ahead of 22% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

SA e-health platform Contro closes oversubscribed $585k pre-seed funding round 0 By Tom Jackson on November 14, 2022 News , Southern Africa South Africa’s Contro, a telehealth startup that focuses on sexual health and confidence treatment services, has announced the close of an oversubscribed pre-seed funding round, raising a total of ZAR10.1 million (US$585,000). Launched in May 2021, Contro offers subscription services for birth control, erectile dysfunction treatment, and hair loss treatment, as well as one-off treatment for STIs, Thrush and UTIs.

SA e-health platform Contro closes oversubscribed $585k pre-seed funding round 0 By Tom Jackson on November 14, 2022 News , Southern Africa South Africa’s Contro, a telehealth startup that focuses on sexual health and confidence treatment services, has announced the close of an oversubscribed pre-seed funding round, raising a total of ZAR10.1 million (US$585,000). Launched in May 2021, Contro offers subscription services for birth control, erectile dysfunction treatment, and hair loss treatment, as well as one-off treatment for STIs, Thrush and UTIs.

healthtech

As reported in public records reported — not modeled.

ZA
Jurisdiction
3
Investors (latest)
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2022-11-14 Raised $585K (real) Modeled valuation $5.9M (est)$585K$5.9MPre-Seed2022

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$585K · 2022

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$5.9M
Base estimate est.
$367K
Conservative case
$32.8M
Upside case
$3.3M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the healthtech sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
28%
Survival probability
11% low · 52% high
1.67×/yr
Annual markup
2.27×/yr upside case
3.6 yr
Elapsed time used
3.6 yr actual, capped for stale marks
healthtech
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
3.6 yr
On record since
2022
First round
1
Rounds on file
How it compares to the market

Benchmarked against 2138 companies in Healthtech. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.1× of median
This company$585K
Sector median$4.5M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 1.6× above median
This company$585K
Sector median$375K
Modeled value — vs sector median (estimate, all stages) 0.2× of median
This company$5.9M
Sector median$33.8M

Raised more than 22% of sector peers (real $). Modeled value above 25% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #39 of 174.

This companyCohort peer
$1.0M$10.0M$100.0M$100K$1.0M$10.0MCapital raised (log)Hoy Health Corp · Pre-Seed Raised $1.0M · modeled $15.8M (est)Ennova Health LLC · Pre-Seed Raised $1.0M · modeled $13.9M (est)Telebelly Health, Inc. · Pre-Seed Raised $950K · modeled $13.8M (est)Health Rosetta Group PBC · Pre-Seed Raised $2.0M · modeled $13.2M (est)B2M Medical, Inc. · Pre-Seed Raised $825K · modeled $12.6M (est)Imagen Poole Dental Support Services, LLC · Pre-Seed Raised $886K · modeled $11.3M (est)GVC Health Technology Holdings Inc. · Pre-Seed Raised $900K · modeled $10.9M (est)WITH Wellness Co. · Pre-Seed Raised $750K · modeled $10.7M (est)FYR Medical, Inc. · Pre-Seed Raised $725K · modeled $10.6M (est)Everus Health, Inc. · Pre-Seed Raised $1.0M · modeled $10.4M (est)Imagen Campbell Dental Support Services, LLC · Pre-Seed Raised $715K · modeled $10.0M (est)Koha Health, LLC · Pre-Seed Raised $1.0M · modeled $9.5M (est)Contro (this company) Raised $585K · modeled $5.9M (est)Contro
CompanyStageRaised · realValue · estvs peer med.
Hoy Health CorpPre-Seed$1.0M$15.8M5.68×
Ennova Health LLCPre-Seed$1.0M$13.9M4.98×
Telebelly Health, Inc.Pre-Seed$950K$13.8M4.94×
Health Rosetta Group PBCPre-Seed$2.0M$13.2M4.74×
B2M Medical, Inc.Pre-Seed$825K$12.6M4.53×
Imagen Poole Dental Support Services, LLCPre-Seed$886K$11.3M4.05×
GVC Health Technology Holdings Inc.Pre-Seed$900K$10.9M3.92×
WITH Wellness Co.Pre-Seed$750K$10.7M3.82×
FYR Medical, Inc.Pre-Seed$725K$10.6M3.80×
Everus Health, Inc.Pre-Seed$1.0M$10.4M3.74×
Imagen Campbell Dental Support Services, LLCPre-Seed$715K$10.0M3.60×
Koha Health, LLCPre-Seed$1.0M$9.5M3.41×
Contro this companyPre-Seed$585K$5.9M2.13×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$585K2022-11-14$3.3M$5.9M45%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$585K2022-11-14
    • First recorded raise — entered as Pre-Seed.
    • 3 investors on this round.
Intelligence
Modeled next raise
$936K
Modeled next size est.range $608K$1.5M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Registry & provenance

Contro is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
ZA
Jurisdiction
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Mamaya Health, LLCHealthtechPre-Seed$592K$3.2Msame sector · same stage
Imagen Fort Loramie Dental Support Services, LLCHealthtechPre-Seed$598K$1.8Msame sector · same stage
Refactor Health, Inc.HealthtechPre-Seed$600K$5.6Msame sector · same stage
Imagen Dental Design of Brentwood Support Services, LLCHealthtechPre-Seed$568K$4.1Msame sector · same stage
Kaya Care Inc.HealthtechPre-Seed$610K$7.8Msame sector · same stage
Opioid Clinical Management, Inc.HealthtechPre-Seed$554K$7.0Msame sector · same stage
Quality Care Dialysis Africa LlcHealthtechPre-Seed$550K$4.5Msame sector · same stage
Ascent Medical Management, Inc.HealthtechPre-Seed$624K$6.0Msame sector · same stage
Investors

Public records name issuer insiders, not the funds in a round — these investor links come from corroborating sources.

FirmRoundConfidence
BillPre-Seed55%
Jozi AngelsPre-Seed55%
WZ CapitalPre-Seed55%
Frequently asked
How much funding has Contro raised?
Contro has raised approximately $585K in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Contro's estimated valuation?
Provath's modeled valuation for Contro is approximately $5.9M (modeled range $367K–$32.8M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Contro at?
Contro's latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Mon Nov 14.
What does Contro do and where is it based?
Contro operates in the Healthtech sector, based in Africa. SA e-health platform Contro closes oversubscribed $585k pre-seed funding round 0 By Tom Jackson on November 14, 2022 News , Southern Africa South Africa’s Contro, a telehealth startup that focuses on sexual health and confidence treatment services, has announced the close of an oversubscribed pre-seed funding round, raising a total of ZAR10.1 million (US$585,000). Launched in May 2021, Contro offers subscription services for birth control, erectile dysfunction treatment, and hair loss treatment, as well as one-off treatment for STIs, Thrush and UTIs.
Explore related

See where Contro sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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