Diligence memo · auto-generated · as of July 2, 2026
Comfort Holding, LLC
Comfort Holding, LLC looks fair against its niche peers and is dormant on financing cadence.
Businessfiled
Comfort Holding, LLC operates in Retailing, based in WEST LONG BRANCH.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Comfort Holding, LLC has raised $183M in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Series C (a $40M–$100M round).
Largest single filing: $91M on 2012-11-16.
Most recent recorded round closed around 2012-11-26.
Valuation (modeled)modeled
Provath models Comfort Holding, LLC at approximately $531M (range $318M–$1.4B). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 1.20× the median modeled value of Series C Retailing companies in 2010–2012 (5 peers) — value vs value, same stage and era. Within the normal band (120% of peer median) for its niche.
Financing rhythm & timingmixed
Historic cadence: a new round about every 0 months.
Last raise 13.6 yr ago; this sector typically re-raises about every 13 months.
Silent for over 3× the sector's normal cadence.
The last round stepped up 1.0× from the prior — scaling.
Comparablesmixed
Capital scale ranks ahead of 98% of Retailing peers (2347 compared).
Modeled value ranks above 98% of those peers.
Closest niche peers: Zulily, Inc., Sprouts Farmers Markets Llc, Spartan Stores Inc, PartsChannel Investors, Inc..
Peoplefiled
8 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.