Companies · Fintech

CherryWinter 2019Inactive

San Francisco · CA, USA · Fintech · founded 2018 · http://www.startcherry.com

Diligence memoA one-page analyst read on Cherry — recommendation, valuation, rhythm, risks.
Total raised · real
0
Rounds
Latest step-up
Top 35%
Sector rank · raised
Latest stage · inferred

Cherry: limited disclosed financing to assess.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Where it sits in Fintech

Cherry is one of 1063 Fintech companies tracked from San Francisco, CA, USA, on record since 2018. By capital raised it ranks mid-pack (ahead of 66% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%

operates a technology-led product inferred from public copy

Grounded in: “You are a venture analyst

Cherry lets employees choose their own workplace perks.

Cherry lets employees choose their own workplace perks. With Cherry, employers cover their employees' favorite consumer services (ex: Netflix, Spotify, ClassPass, Lyft), instead of wasting money on perks that no one uses like in-office yoga and ping pong tables.

FintechMarketplaceSaaS
Find Cherry online

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

No round amounts on record to chart.

Financing ladder & sequence gaps

No staged rounds to sequence.

Modeled valuation trajectory
Base estimate est.
Conservative case
Upside case
Modeled post-money

Round size and date are reported; the stage label is inferred from round size. Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Financing rhythm
Avg between rounds
Capital velocity
On record since
First round
0
Rounds on file
How it compares to the market

Benchmarked against 1063 companies in Fintech. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)
This company
Sector median$4.3M
Modeled value — vs sector median (estimate, all stages)
This company
Sector median$45.1M

Raised more than 66% of sector peers (real $). Modeled value above 66% of peers (estimate).

Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
No rounds recorded.
Intelligence
Modeled next raise
Modeled next size est.
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Registry & provenance

Cherry is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
1stCollabFintechsame sector
AbacusFintechsame sector
Absa BankFintechsame sector
AccendFintechsame sector
Accept.inc (formerly BoardRE)Fintechsame sector
AerFintechsame sector
AffinityFintechsame sector
Agent Banking CompanyFintechGrowth/Latesame sector
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Plerk Holdings LLC
Acquired by Minu.mx - Fintech solutions for employees, starting with…
FintechSeries A$143.0M77%
Catch
Benefits for independent workers.
Fintech76%
Fond
Rewards and recognition SaaS for HR leaders
Fintech76%
Humi Holdings Corp.
Payroll, HR, and Health Benefits for Canada's SMB's
FintechSeries A$71.4M75%
FinFlx
Flexible Workplace Savings plans for SMEs in MENA.
Fintech75%
Cherry Recommends
Promotion management platform
AI / ML75%
Every
Banking + Payroll/Benefits + Bookkeeping + Tax in one place
Fintech74%
Finch
Finch is the Employment Data Platform
Fintech74%
Frequently asked
What does Cherry do and where is it based?
Cherry operates in the Fintech sector, based in San Francisco, CA, USA. Cherry lets employees choose their own workplace perks.
Explore related

See where Cherry sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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