Companies · Other Technology

BrightRoll Inc

San Francisco · Other Technology

Diligence memoA one-page analyst read on BrightRoll Inc — recommendation, valuation, rhythm, risks.
$34.5M
Total raised · real
4
Rounds
0.1×
Latest step-up
Top 11%
Sector rank · raised
Series B
Latest stage · inferred · Fri May 30 2014 00:00:00 GMT+0000 (Coordinated Universal Time)

BrightRoll Inc looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.07× the median modeled value of Series B Other Technology companies in 2013–2015 (321 peers) — value vs value, same stage and era.
Dormant
  • Last raise 12.1 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other Technology

BrightRoll Inc is one of 21292 Other Technology companies tracked from San Francisco. By capital raised it ranks among the largest (ahead of 90% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$250M$500M$750M$1.0BSeed · 2009-01-30 Raised $3.0M (real) Modeled valuation $102M (est)$3.0M$102MSeed2009Series A · 2010-02-03 Raised $10M (real) Modeled valuation $277M (est)$10M$277MSeries A2010Series B · 2011-11-10 Raised $20M (real) Modeled valuation $618M (est)$20M$618MSeries B2011Series B · 2014-05-30 Raised $1.2M (real) Modeled valuation $38M (est)$1.2M$38MSeries B2014+$10M+$20M+$1.2MCumulative $35M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$3.0M · 2009
Series A$10.0M · 2010
Series B$20.3M · 2011
Series B extension$1.2M · 2014

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 75%.

Modeled valuation trajectory
$37.8M
Base estimate est.
$3.0M
Conservative case
$145.7M
Upside case
$6.9M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.

Seed · modeled $102.2M · 2009-01-302009Series A · modeled $277.4M · 2010-02-03Series B · modeled $618.2M · 2011-11-10Series B · modeled $37.8M · 2014-05-302014
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
67%
Survival probability
44% low · 81% high
1.42×/yr
Annual markup
1.72×/yr upside case
6.0 yr
Elapsed time used
12.1 yr actual, capped for stale marks
technology
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
21 mo
Avg between rounds
$6.5M/yr
Capital velocity
17.4 yr
On record since
2009
First round
4
Rounds on file
How it compares to the market

Benchmarked against 21292 companies in Other Technology. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 11× above median
This company$34.5M
Sector median$3.2M
Latest round — vs other Series B rounds in sector (real $, this stage) 0.1× of median
This company$1.2M
Sector median$19.2M
Modeled value — vs sector median (estimate, all stages) 1.0× above median
This company$37.8M
Sector median$37.3M

Raised more than 90% of sector peers (real $). Modeled value above 50% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #307 of 321.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0B$10.0M$100.0M$1.0BCapital raised (log)PlanSource Holdings, Inc. · Series B Raised $40.0M · modeled $1.2B (est)Transphorm, Inc. · Series B Raised $246.8M · modeled $1.2B (est)Skyhigh Networks, Inc. · Series B Raised $46.5M · modeled $1.2B (est)Misfit Wearables Corp · Series B Raised $63.0M · modeled $1.2B (est)Veracode Inc · Series B Raised $95.1M · modeled $1.2B (est)Hired, Inc. · Series B Raised $57.5M · modeled $1.2B (est)Iqms · Series B Raised $74.5M · modeled $1.2B (est)Vistronix Intelligence & Technology Solutions, LLC · Series B Raised $56.1M · modeled $1.2B (est)Ruby Receptionists, Inc. · Series B Raised $38.8M · modeled $1.2B (est)Percolate Industries, Inc. · Series B Raised $72.6M · modeled $1.2B (est)Appian Corp · Series B Raised $37.5M · modeled $1.1B (est)Luxtera Inc · Series B Raised $91.8M · modeled $1.1B (est)BrightRoll Inc (this company) Raised $34.5M · modeled $37.8M (est)BrightRoll Inc
CompanyStageRaised · realValue · estvs peer med.
PlanSource Holdings, Inc.Series B$40.0M$1.2B2.11×
Transphorm, Inc.Series B$246.8M$1.2B2.11×
Skyhigh Networks, Inc.Series B$46.5M$1.2B2.11×
Misfit Wearables CorpSeries B$63.0M$1.2B2.11×
Veracode IncSeries B$95.1M$1.2B2.11×
Hired, Inc.Series B$57.5M$1.2B2.11×
IqmsSeries B$74.5M$1.2B2.08×
Vistronix Intelligence & Technology Solutions, LLCSeries B$56.1M$1.2B2.04×
Ruby Receptionists, Inc.Series B$38.8M$1.2B2.04×
Percolate Industries, Inc.Series B$72.6M$1.2B2.01×
Appian CorpSeries B$37.5M$1.1B1.97×
Luxtera IncSeries B$91.8M$1.1B1.97×
BrightRoll Inc this companySeries B$34.5M$37.8M0.07×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$3.0M2009-01-30$15.0M$102.2M90%
Series A$10.0M2010-02-03$45.5M$277.4M90%
Series B$20.3M2011-11-10$112.8M$618.2M90%
Series B$1.2M2014-05-30$6.9M$37.8M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$3.0M2009-01-30
    • First recorded raise — entered as Seed.
  2. Series A$10.0M2010-02-03
    • Raised 12 mo later, in step with the ~13 mo sector norm.
    • Round 3.3× larger than the prior — scaling up.
  3. Series B$20.3M2011-11-10
    • Raised again after 21 mo — slower than the ~13 mo sector norm.
    • Round 2.0× larger than the prior — scaling up.
  4. Series B$1.2M2014-05-30
    • Raised again after 31 mo — slower than the ~13 mo sector norm.
    • Round 16.3× smaller than the prior — bridge or down round.
Intelligence
2016 ~Q1
Modeled next raise · ~21mo cadence
$1.2M
Modeled next size est.range $1.2M$2.0M
0.1×
Last step-up
$6.5M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Jon Callaghan19 other2009-01
EVANGELOS SIMOUDIS5 other2011-11
Rob Theis3 other2010-02
Auren Hoffman2 other2014-05
David Welsh2 other2010-02
Mark Vranesh1 other2014-05
Ron Will1 other2014-05
Tod Sacerdoti1 other2009-01
Vince Vannelli1 other2009-01
Dru Nelson2009-01
Monique Ho2014-05
Registry & provenance

BrightRoll Inc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1410436
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Keep Holdings, Inc.Other TechnologySeries B$46.9M$126.4Mnetwork1 shared operator · same sector · same stage
Zynga Game Network IncOther TechnologySeries B$49.6M$193.0Mnetwork1 shared operator · same sector · same stage
ReTargeter LLCOther TechnologyPre-Seed$825K$35.0Mnetwork2 shared operators · same sector
Zoove CorpOther TechnologySeries B$35.2M$38.1Msame sector · same stage
Damballa, Inc.Other TechnologySeries A$57.2M$360.6Mnetwork1 shared operator · same sector
Tidalscale, Inc.Other TechnologySeries B$28.1M$37.9Msame sector · same stage
Softworks Holdings, Inc.Other TechnologySeries B$27.9M$38.8Msame sector · same stage
SafeGraph, Inc.Other TechnologySeries C$58.7M$1.1Bnetwork1 shared operator · same sector
Frequently asked
How much funding has BrightRoll Inc raised?
BrightRoll Inc has raised approximately $34.5M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is BrightRoll Inc's estimated valuation?
Provath's modeled valuation for BrightRoll Inc is approximately $37.8M (modeled range $3.0M–$145.7M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is BrightRoll Inc at?
BrightRoll Inc's latest modeled financing stage is Series B. Its most recent recorded round closed around Fri May 30.
What does BrightRoll Inc do and where is it based?
BrightRoll Inc operates in the Other Technology sector, based in San Francisco.
Explore related

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