Companies · Other

Brand Affinity Technologies Inc

IRVINE · Other

Diligence memoA one-page analyst read on Brand Affinity Technologies Inc — recommendation, valuation, rhythm, risks.
$30.7M
Total raised · real
5
Rounds
7.9×
Latest step-up
Top 11%
Sector rank · raised
Series B
Latest stage · inferred · Fri Sep 27 2013 00:00:00 GMT+0000 (Coordinated Universal Time)

Brand Affinity Technologies Inc looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.17× the median modeled value of Series B Other companies in 2013–2015 (273 peers) — value vs value, same stage and era.
Dormant
  • Last raise 12.8 yr ago; this sector typically re-raises about every 11 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other

Brand Affinity Technologies Inc is one of 25015 Other companies tracked from IRVINE. By capital raised it ranks among the largest (ahead of 90% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$125M$250M$375M$500MPre-Seed · 2010-06-01 Raised $597K (real) Modeled valuation $14M (est)$597K$14MPre-Seed2010Series B · 2010-08-20 Raised $22M (real) Modeled valuation $359M (est)$22M$359MSeries B2010Series B · 2011-12-21 Raised $4.6M (real) Modeled valuation $76M (est)$4.6M$76MSeries B2011Series B · 2012-10-25 Raised $439K (real) Modeled valuation $7.3M (est)$439K$7.3MSeries B2012Series B · 2013-09-27 Raised $3.5M (real) Modeled valuation $57M (est)$3.5M$57MSeries B2013+$22M+$4.6M+$439K+$3.5MCumulative $31M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$597K · 2010
Series B$21.6M · 2010no Seed / Series A on file
Series B extension$4.6M · 2011
Series B extension$439K · 2012
Series B extension$3.5M · 2013

Stages are modeled from round size (public records carry no series label). No record for: Seed, Series A — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$57.4M
Base estimate est.
$8.6M
Conservative case
$221.0M
Upside case
$19.2M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Pre-Seed · modeled $13.8M · 2010-06-012010Series B · modeled $359.4M · 2010-08-20Series B · modeled $75.6M · 2011-12-21Series B · modeled $7.3M · 2012-10-25Series B · modeled $57.4M · 2013-09-272013
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
68%
Survival probability
45% low · 83% high
1.28×/yr
Annual markup
1.55×/yr upside case
6.0 yr
Elapsed time used
12.8 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
10 mo
Avg between rounds
$9.2M/yr
Capital velocity
16.1 yr
On record since
2010
First round
5
Rounds on file
How it compares to the market

Benchmarked against 25015 companies in Other. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 15× above median
This company$30.7M
Sector median$2.0M
Latest round — vs other Series B rounds in sector (real $, this stage) 0.2× of median
This company$3.5M
Sector median$19.6M
Modeled value — vs sector median (estimate, all stages) 3.3× above median
This company$57.4M
Sector median$17.7M

Raised more than 90% of sector peers (real $). Modeled value above 74% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #234 of 273.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0M$100.0MCapital raised (log)PL Parent, LLC · Series B Raised $40.0M · modeled $664.6M (est)ComplexCare Holdings, Inc. · Series B Raised $40.0M · modeled $664.6M (est)Sprinklr, Inc. · Series B Raised $72.5M · modeled $664.6M (est)Globaltranz Enterprises, Inc. · Series B Raised $50.0M · modeled $664.6M (est)Halco Acquisition Corp · Series B Raised $40.0M · modeled $663.8M (est)SI Ultimate OpCo Holding Corp · Series B Raised $39.5M · modeled $656.3M (est)Captek Topco, Inc. · Series B Raised $39.1M · modeled $649.8M (est)Clarity Holdco, L.P. · Series B Raised $39.0M · modeled $648.2M (est)Crowley Holdings Preferred, LLC · Series B Raised $39.0M · modeled $648.0M (est)Aspeq Equity Investment Llc · Series B Raised $38.3M · modeled $636.3M (est)Munch's Holdings, LLC · Series B Raised $37.8M · modeled $627.6M (est)FranConnect Holdings, LLC · Series B Raised $37.1M · modeled $616.4M (est)Brand Affinity Technologies Inc (this company) Raised $30.7M · modeled $57.4M (est)Brand Affinity Technologies Inc
CompanyStageRaised · realValue · estvs peer med.
PL Parent, LLCSeries B$40.0M$664.6M1.93×
ComplexCare Holdings, Inc.Series B$40.0M$664.6M1.93×
Sprinklr, Inc.Series B$72.5M$664.6M1.93×
Globaltranz Enterprises, Inc.Series B$50.0M$664.6M1.93×
Halco Acquisition CorpSeries B$40.0M$663.8M1.92×
SI Ultimate OpCo Holding CorpSeries B$39.5M$656.3M1.90×
Captek Topco, Inc.Series B$39.1M$649.8M1.88×
Clarity Holdco, L.P.Series B$39.0M$648.2M1.88×
Crowley Holdings Preferred, LLCSeries B$39.0M$648.0M1.88×
Aspeq Equity Investment LlcSeries B$38.3M$636.3M1.84×
Munch's Holdings, LLCSeries B$37.8M$627.6M1.82×
FranConnect Holdings, LLCSeries B$37.1M$616.4M1.79×
Brand Affinity Technologies Inc this companySeries B$30.7M$57.4M0.17×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$597K2010-06-01$3.3M$13.8M90%
Series B$21.6M2010-08-20$120.2M$359.4M90%
Series B$4.6M2011-12-21$25.3M$75.6M90%
Series B$439K2012-10-25$2.4M$7.3M90%
Series B$3.5M2013-09-27$19.2M$57.4M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$597K2010-06-01
    • First recorded raise — entered as Pre-Seed.
  2. Series B$21.6M2010-08-20
    • Came back fast: 3 mo vs the ~11 mo sector norm.
    • Round 36.3× larger than the prior — scaling up.
  3. Series B$4.6M2011-12-21
    • Raised 16 mo later, in step with the ~11 mo sector norm.
    • Round 4.8× smaller than the prior — bridge or down round.
  4. Series B$439K2012-10-25
    • Raised 10 mo later, in step with the ~11 mo sector norm.
    • Round 10.4× smaller than the prior — bridge or down round.
  5. Series B$3.5M2013-09-27
    • Raised 11 mo later, in step with the ~11 mo sector norm.
    • Round 7.9× larger than the prior — scaling up.
Intelligence
2014 ~Q3
Modeled next raise · ~10mo cadence
$10.4M
Modeled next size est.range $6.7M$16.6M
7.9×
Last step-up
$9.2M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Ryan Steelberg3 other2010-06
Chad Steelberg2 other2013-09
Al E. Weiss2012-10
Al Weiss2013-09
Bruce Brooks Hallett2010-08
Chad E. Steelberg2012-10
Chad F. Steelberg2010-06
Jens Brooks Koerner2012-10
Jim E. LaPointe2012-10
Jim F. LaPointe2010-06
Jim LaPointe2013-09
Mydung Tran Nachman2010-06
R. Brooks Robinson2010-06
Ulrich F. Schmidt2010-06
Ulrike Brooks Handel2013-09
Registry & provenance

Brand Affinity Technologies Inc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1443056
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Veritone, Inc.OtherSeries B$78.6M$4.8Mnetwork2 shared operators · same sector · same stage
HomDNA, Inc.OtherSeries A$6.5M$62.5Mnetwork2 shared operators · same sector
BSB-Brown Sugar Bourbon LLCOtherSeries B$29.9M$57.6Msame sector · same stage
Green Cabbage, Inc.OtherSeries B$32.6M$57.0Msame sector · same stage
Truewerk, Inc.OtherSeries B$33.2M$56.1Msame sector · same stage
RemoteLock, Inc.OtherSeries B$35.7M$57.1Msame sector · same stage
Nebula, Inc.OtherSeries B$25.9M$58.2Msame sector · same stage
PREDIMYA Inc.OtherSeries B$25.0M$56.1Msame sector · same stage
Frequently asked
How much funding has Brand Affinity Technologies Inc raised?
Brand Affinity Technologies Inc has raised approximately $30.7M in disclosed capital across 5 recorded financing rounds, aggregated from public filings.
What is Brand Affinity Technologies Inc's estimated valuation?
Provath's modeled valuation for Brand Affinity Technologies Inc is approximately $57.4M (modeled range $8.6M–$221.0M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Brand Affinity Technologies Inc at?
Brand Affinity Technologies Inc's latest modeled financing stage is Series B. Its most recent recorded round closed around Fri Sep 27.
What does Brand Affinity Technologies Inc do and where is it based?
Brand Affinity Technologies Inc operates in the Other sector, based in IRVINE.
Explore related

See where Brand Affinity Technologies Inc sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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