Companies · Other Technology

BetterTime Co.

SAINT PAUL · Other Technology

Diligence memoA one-page analyst read on BetterTime Co. — recommendation, valuation, rhythm, risks.
$7.8M
Total raised · real
5
Rounds
2.7×
Latest step-up
Top 33%
Sector rank · raised
Seed
Latest stage · inferred · Tue Aug 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

BetterTime Co. looks fair against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.48× the median modeled value of Seed Other Technology companies in 2022–2024 (1103 peers) — value vs value, same stage and era.
  • Within the normal band (148% of peer median) for its niche.
At-risk
  • Last raise 2.9 yr ago; this sector typically re-raises about every 13 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other Technology

BetterTime Co. is one of 21292 Other Technology companies tracked from SAINT PAUL. By capital raised it ranks mid-pack (ahead of 68% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
9
Investors (latest)
2018
Year incorporated
2023-08-01
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MPre-Seed · 2019-08-30 Raised $455K (real) Modeled valuation $19M (est)Pre-Seed2019Pre-Seed · 2020-04-17 Raised $440K (real) Modeled valuation $19M (est)Pre-Seed2020Seed · 2021-06-09 Raised $2.3M (real) Modeled valuation $49M (est)Seed2021Seed · 2021-06-09 Raised $1.7M (real) Modeled valuation $37M (est)Seed2021Seed · 2021-06-09 Raised $2.2M (real) Modeled valuation $47M (est)Seed2021Seed · 2022-06-30 Raised $1.6M (real) Modeled valuation $22M (est)Seed2022Seed · 2022-06-30 Raised $1.2M (real) Modeled valuation $16M (est)Seed2022Seed · 2022-06-30 Raised $1.1M (real) Modeled valuation $15M (est)Seed2022Seed · 2023-08-01 Raised $3.0M (real) Modeled valuation $24M (est)Seed2023+$440K+$2.3M+$1.7M+$2.2M+$1.6M+$1.2M+$1.1M+$3.0MCumulative $14M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$455K · 2019
Pre-Seed extension$440K · 2020
Seed$2.3M · 2021
Seed extension$1.7M · 2021
Seed extension$2.2M · 2021
Seed extension$1.6M · 2022
Seed extension$1.2M · 2022
Seed extension$1.1M · 2022
Seed extension$3.0M · 2023

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$23.6M
Base estimate est.
$2.6M
Conservative case
$80.4M
Upside case
$15.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $19.3M · 2019-08-302019Pre-Seed · modeled $18.6M · 2020-04-17Seed · modeled $49.1M · 2021-06-09Seed · modeled $37.4M · 2021-06-09Seed · modeled $46.9M · 2021-06-09Seed · modeled $21.7M · 2022-06-30Seed · modeled $15.9M · 2022-06-30Seed · modeled $14.6M · 2022-06-30Seed · modeled $23.6M · 2023-08-012023
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
39%
Survival probability
18% low · 61% high
1.61×/yr
Annual markup
2.11×/yr upside case
2.9 yr
Elapsed time used
2.9 yr actual, capped for stale marks
technology
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
6 mo
Avg between rounds
$2.0M/yr
Capital velocity
6.8 yr
On record since
2019
First round
9
Rounds on file
How it compares to the market

Benchmarked against 21292 companies in Other Technology. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 2.5× above median
This company$7.8M
Sector median$3.2M
Latest round — vs other Seed rounds in sector (real $, this stage) 1.7× above median
This company$3.0M
Sector median$1.8M
Modeled value — vs sector median (estimate, all stages) 0.6× of median
This company$23.6M
Sector median$37.3M

Raised more than 68% of sector peers (real $). Modeled value above 40% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #315 of 1,103.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0MCapital raised (log)Route Reports Inc. · Seed Raised $3.9M · modeled $62.9M (est)Assetario Inc. · Seed Raised $4.0M · modeled $59.9M (est)Integrated Cinematics Inc. · Seed Raised $4.0M · modeled $59.5M (est)Soundful, Inc. · Seed Raised $3.7M · modeled $57.8M (est)Modern Foundry, Inc. · Seed Raised $3.8M · modeled $57.6M (est)PeopleGuru Holdings, Inc. · Seed Raised $4.0M · modeled $57.3M (est)PSL Holdings, Inc. · Seed Raised $4.0M · modeled $56.7M (est)Pulsa Inc. · Seed Raised $4.0M · modeled $56.6M (est)Onramp Invest, Inc. · Seed Raised $4.0M · modeled $56.3M (est)Pebble Finance Inc · Seed Raised $4.0M · modeled $55.8M (est)Lillii RNB Inc · Seed Raised $3.7M · modeled $55.3M (est)DataLego Inc. · Seed Raised $3.5M · modeled $55.1M (est)BetterTime Co. (this company) Raised $7.8M · modeled $23.6M (est)BetterTime Co.
CompanyStageRaised · realValue · estvs peer med.
Route Reports Inc.Seed$3.9M$62.9M3.96×
Assetario Inc.Seed$4.0M$59.9M3.76×
Integrated Cinematics Inc.Seed$4.0M$59.5M3.74×
Soundful, Inc.Seed$3.7M$57.8M3.64×
Modern Foundry, Inc.Seed$3.8M$57.6M3.62×
PeopleGuru Holdings, Inc.Seed$4.0M$57.3M3.60×
PSL Holdings, Inc.Seed$4.0M$56.7M3.57×
Pulsa Inc.Seed$4.0M$56.6M3.56×
Onramp Invest, Inc.Seed$4.0M$56.3M3.54×
Pebble Finance IncSeed$4.0M$55.8M3.51×
Lillii RNB IncSeed$3.7M$55.3M3.48×
DataLego Inc.Seed$3.5M$55.1M3.47×
BetterTime Co. this companySeed$7.8M$23.6M1.48×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$455K2019-08-30$2.5M$19.3M90%
Pre-Seed$440K2020-04-17$2.4M$18.6M90%
Seed$2.3M2021-06-09$11.3M$49.1M90%
Seed$1.7M2021-06-09$8.6M$37.4M90%
Seed$2.2M2021-06-09$10.8M$46.9M90%
Seed$1.6M2022-06-30$8.2M$21.7M90%
Seed$1.2M2022-06-30$6.0M$15.9M90%
Seed$1.1M2022-06-30$5.5M$14.6M90%
Seed$3.0M2023-08-01$15.0M$23.6M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$455K2019-08-30
    • First recorded raise — entered as Pre-Seed.
    • 8 investors on this round.
  2. Pre-Seed$440K2020-04-17
    • Came back fast: 8 mo vs the ~13 mo sector norm.
    • Round roughly the size of the prior one.
    • Switched to Rule 504 (was Rule 506(b)).
    • 8 investors on this round.
  3. Seed$2.3M2021-06-09
    • Raised 14 mo later, in step with the ~13 mo sector norm.
    • Round 5.1× larger than the prior — scaling up.
    • Switched to Rule 506(b) (was Rule 504).
    • 27 investors on this round.
  4. Seed$1.7M2021-06-09
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.3× smaller than the prior — bridge or down round.
    • 14 investors on this round.
  5. Seed$2.2M2021-06-09
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 21 investors on this round.
  6. Seed$1.6M2022-06-30
    • Raised 13 mo later, in step with the ~13 mo sector norm.
    • Round 1.3× smaller than the prior — bridge or down round.
    • 19 investors on this round.
  7. Seed$1.2M2022-06-30
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.4× smaller than the prior — bridge or down round.
    • 5 investors on this round.
  8. Seed$1.1M2022-06-30
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 4 investors on this round.
  9. Seed$3.0M2023-08-01
    • Raised 13 mo later, in step with the ~13 mo sector norm.
    • Round 2.7× larger than the prior — scaling up.
    • 9 investors on this round.
Intelligence
2024 ~Q1
Modeled next raise · ~6mo cadence
$8.1M
Modeled next size est.range $5.3M$13.0M
2.7×
Last step-up
$2.0M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
John Bergstrom3 other2022-06
Amy Pearson2021-06
Amy Person2023-08
Edwin Melendez2019-08
Sean Higgins2019-08
Registry & provenance

BetterTime Co. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1760064
SEC CIK
2018
Incorporated
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Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

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Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
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BetterUP, Inc.Other TechnologySeries D+$2.1M83%
BetterWeekdays Inc.Other TechnologySeed$5.6M83%
Betterez Inc.Other TechnologySeed$37.5M83%
BetterSkills, Inc.Other TechnologyPre-Seed$38.1M83%
Frequently asked
How much funding has BetterTime Co. raised?
BetterTime Co. has raised approximately $7.8M in disclosed capital across 5 recorded financing rounds, aggregated from public filings.
What is BetterTime Co.'s estimated valuation?
Provath's modeled valuation for BetterTime Co. is approximately $23.6M (modeled range $2.6M–$80.4M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is BetterTime Co. at?
BetterTime Co.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Tue Aug 01.
What does BetterTime Co. do and where is it based?
BetterTime Co. operates in the Other Technology sector, based in SAINT PAUL.
Explore related

See where BetterTime Co. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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