Diligence memo · auto-generated · as of July 2, 2026
Bettering Co
Bettering Co looks under-valued against its niche peers and is quiet on financing cadence.
Businessfiled
Bettering Co operates in Retailing, based in CHICAGO.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Bettering Co has raised $1.9M in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Seed (a $1.0M–$4.0M round).
Largest single filing: $1.7M on 2023-06-22.
Most recent recorded round closed around 2024-06-07.
Valuation (modeled)modeled
Provath models Bettering Co at approximately $693K (range $203K–$1.9M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.11× the median modeled value of Seed Retailing companies in 2022–2024 (131 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 12 months.
Last raise 2.1 yr ago; this sector typically re-raises about every 13 months.
Slightly overdue versus sector cadence.
The last round was 6.7× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 53% of Retailing peers (2347 compared).
Modeled value ranks above 5% of those peers.
Closest niche peers: Stryke Club, Inc., Margaux New York, LLC, Wove Made Inc., Thousand, Inc., Made By Haven, Inc..
Peoplefiled
1 named person on file across officers, directors and signatories.
Risks & flagsmixed
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.