Diligence memo · auto-generated · as of July 2, 2026
Athletic Media Co
Athletic Media Co looks fair against its niche peers and is dormant on financing cadence.
Businessfiled
Athletic Media Co operates in Media & Content, based in SAN FRANCISCO.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Athletic Media Co has raised $109M in disclosed capital across 3 recorded rounds, aggregated from public filings. Its latest round is modeled as Series C (a $40M–$100M round).
Largest single filing: $50M on 2020-01-14.
Most recent recorded round closed around 2020-01-14.
Valuation (modeled)modeled
Provath models Athletic Media Co at approximately $772M (range $174M–$2.0B). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 1.01× the median modeled value of Series C Media & Content companies in 2019–2021 (6 peers) — value vs value, same stage and era. Within the normal band (101% of peer median) for its niche.
Financing rhythm & timingmixed
Historic cadence: a new round about every 7 months.
Last raise 6.5 yr ago; this sector typically re-raises about every 12 months.
Silent for over 3× the sector's normal cadence.
The last round stepped up 2.3× from the prior — scaling.
Comparablesmixed
Capital scale ranks ahead of 97% of Media & Content peers (1052 compared).
Modeled value ranks above 98% of those peers.
Closest niche peers: Molly Mooch Productions LLC, Mux, Inc., Kong Studios, Inc., Family Entertainment Holdings, LLC, Adventurous Entertainment LLC.
Peoplefiled
7 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.