Companies · Ecommerce / Retail
Newport Beach · CA, USA; Remote · Ecommerce / Retail · founded 2013 · http://www.asseta.com
Diligence memoA one-page analyst read on Asseta — recommendation, valuation, rhythm, risks.→Asseta: limited disclosed financing to assess.
Synthesized from the figures below est. — every claim rests on a number shown on this page.
Asseta is one of 123 Ecommerce / Retail companies tracked from Newport Beach, CA, USA; Remote, on record since 2013. By capital raised it ranks mid-pack (ahead of 57% of sector peers), and mid-pack by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%
operates a technology-led product inferred from public copy
Grounded in: “You are a venture analyst”
Marketplace for industrial spare parts and capital equipment.
Asseta is an online marketplace for used capital equipment and parts. We utilize innovative software to bring buyers and sellers together so you can efficiently and transparently collaborate during equipment transactions. Our web based platform ensures easy price discovery for interested parties and high touch customer service. Today over $100B is spent on used manufacturing equipment offline via brokers and middlemen. This huge but un-sexy market has yet to be transformed by technology. The incumbent firms rely on large sales forces and the fragmentation of the market to charge huge margins. We believe in a better solution. Founded in 2013, Asseta is Y Combinator backed startup based in Newport Beach. For more information, visit www.asseta.com. Check out our AngelLilst profile here: https://angel.co/asseta?ref=startup_card
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
No round amounts on record to chart.
No staged rounds to sequence.
Round size and date are reported; the stage label is inferred from round size. Valuation is modeled from stage benchmarks. Directional, not a quoted figure.
Not enough modeled valuation points to chart a trajectory.
Benchmarked against 123 companies in Ecommerce / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 57% of sector peers (real $). Modeled value above 57% of peers (estimate).
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| No rounds recorded. | |||||
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Asseta is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| Adla | Ecommerce / Retail | — | — | — | same sector |
| AfricaSokoni | Ecommerce / Retail | Pre-Seed | $995K | $7.8M | same sector |
| Afrikrea | Ecommerce / Retail | Pre-Seed | $1.0M | $7.8M | same sector |
| AgileBits Inc. | Ecommerce / Retail | Growth/Late | $883.9M | $161.0M | same sector |
| Aleph Solutions (Alephee) | Ecommerce / Retail | — | — | — | same sector |
| Algolia, Inc. | Ecommerce / Retail | Series D+ | $313.5M | $891.8M | same sector |
| AllSome Fulfillment | Ecommerce / Retail | — | — | — | same sector |
| Allure Systems | Ecommerce / Retail | — | — | — | same sector |
Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.
| Company | Sector | Stage | Value · est | Match |
|---|---|---|---|---|
| Assetario Inc. | Other Technology | Seed | $59.9M | 78% |
| AssetMule, Inc. | Other Technology | Pre-Seed | $1.1M | 76% |
| Garage Marketplace for America's most essential assets | Fintech | — | — | 76% |
| Asset Entities Inc. Asset Entities Inc | Other Technology | Growth/Late | $85.5M | 74% |
| Assette LLC | Other Technology | Seed | $28.0M | 74% |
| Alpaca, Inc. API-first stock and crypto brokerage platform | Crypto / Web3 | Seed | $2.4M | 74% |
| Asset-Map Holdings, Inc. | Other Technology | Pre-Seed | $42.4M | 74% |
| Baraka Grow Your Wealth With Baraka | Fintech | — | — | 73% |
See where Asseta sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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