Diligence memo · auto-generated · as of July 3, 2026
As Seen On TV, Inc.
As Seen On TV, Inc. looks fair against its niche peers and is dormant on financing cadence.
Businessfiled
As Seen On TV, Inc. operates in Retailing, based in CLEARWATER.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
As Seen On TV, Inc. has raised $26M in disclosed capital across 6 recorded rounds, aggregated from public filings. Its latest round is modeled as Series A (a $4.0M–$15M round).
Largest single filing: $12M on 2011-10-28.
Most recent recorded round closed around 2012-11-14.
Valuation (modeled)modeled
Provath models As Seen On TV, Inc. at approximately $37M (range $8.9M–$204M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 1.19× the median modeled value of Series A Retailing companies in 2010–2012 (42 peers) — value vs value, same stage and era. Within the normal band (119% of peer median) for its niche.
Financing rhythm & timingmixed
Historic cadence: a new round about every 4 months.
Last raise 13.6 yr ago; this sector typically re-raises about every 13 months.
Silent for over 3× the sector's normal cadence.
The last round was 2.4× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 90% of Retailing peers (2347 compared).
Modeled value ranks above 86% of those peers.
Closest niche peers: Adir International LLC, J. Hilburn, Inc., Fragrance Holdings, LLC, Choo Luxury Holdings Ltd, Natural Grocers by Vitamin Cottage, Inc..
Peoplefiled
7 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.