Companies · Software / Tech

Alliance Data Systems Corp

COLUMBUS · Software / Tech · refined from filed group “Other”

Diligence memoA one-page analyst read on Alliance Data Systems Corp — recommendation, valuation, rhythm, risks.→
$157.0M
Total raised · real
1
Rounds
—
Latest step-up
Top 4%
Sector rank · raised
Series D+
Latest stage · inferred · Thu Dec 03 2020 00:00:00 GMT+0000 (Coordinated Universal Time)

Alliance Data Systems Corp looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.35× the median modeled value of Series D+ Software / Tech companies in 2019–2021 (34 peers) — value vs value, same stage and era.
  • Within the normal band (135% of peer median) for its niche.
Dormant
  • Last raise 5.6 yr ago; this sector typically re-raises about every 13 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Software / Tech

Alliance Data Systems Corp is one of 3920 Software / Tech companies tracked from COLUMBUS. By capital raised it ranks among the largest (ahead of 97% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
$100M+
Issuer revenue
Rule 506(b)
Reg D exemption
111
Investors (latest)
2020-12-03
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$1.3B$2.5B$3.8B$5.0BSeries D+ · 2020-12-03 Raised $157M (real) Modeled valuation $4.5B (est)$157M$4.5BSeries D+2020

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series D+$157.0M · 2020

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed, Series A, Series B, Series C — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 17%.

Modeled valuation trajectory
$4.5B
Base estimate est.
$871.8M
Conservative case
$9.3B
Upside case
$1.3B
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series D+ — a $100M–$400M round). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
12%
Dilution assumption
Implied ownership sold in the financing.
83%
Survival probability
67% low · 92% high
1.29×/yr
Annual markup
1.44×/yr upside case
5.6 yr
Elapsed time used
5.6 yr actual, capped for stale marks
technology
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
—
Avg between rounds
—
Capital velocity
5.8 yr
On record since
2020
First round
1
Rounds on file
How it compares to the market

Benchmarked against 3920 companies in Software / Tech. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)▲ 34× above median
This company$157.0M
Sector median$4.6M
Latest round — vs other Series D+ rounds in sector (real $, this stage)▲ 1.0× above median
This company$157.0M
Sector median$150.0M
Modeled value — vs sector median (estimate, all stages)▲ 122× above median
This company$4.5B
Sector median$36.6M

Raised more than 97% of sector peers (real $). Modeled value above 99% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series D+) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #15 of 34.

This companyCohort peer
$1.0B$10.0B$100.0M$1.0BCapital raised (log)Mango Technologies, Inc. · Series D+ Raised $532.4M · modeled $9.1B (est)Cloud Guru Group Inc. · Series D+ Raised $257.5M · modeled $8.1B (est)Alternative Platform LLC · Series D+ Raised $250.0M · modeled $7.9B (est)Astranis Space Technologies Corp. · Series D+ Raised $376.3M · modeled $7.4B (est)Badger Technology Co Holdings Ltd · Series D+ Raised $254.3M · modeled $6.5B (est)Economic Transformation Technologies Corp · Series D+ Raised $203.7M · modeled $6.3B (est)Apeel Technology, Inc. · Series D+ Raised $534.6M · modeled $6.1B (est)Notion Labs, Inc. · Series D+ Raised $327.0M · modeled $6.0B (est)Hyperloop Technologies, Inc. · Series D+ Raised $299.9M · modeled $5.4B (est)Onestream Software Llc · Series D+ Raised $200.0M · modeled $5.2B (est)Verint Systems Inc · Series D+ Raised $400.0M · modeled $5.2B (est)Luminar Technologies, Inc. · Series D+ Raised $257.3M · modeled $5.2B (est)Alliance Data Systems Corp (this company) Raised $157.0M · modeled $4.5B (est)Alliance Data Systems Corp
CompanyStageRaised · realValue · estvs peer med.
Mango Technologies, Inc.Series D+$532.4M$9.1B2.74×
Cloud Guru Group Inc.Series D+$257.5M$8.1B2.47×
Alternative Platform LLCSeries D+$250.0M$7.9B2.38×
Astranis Space Technologies Corp.Series D+$376.3M$7.4B2.25×
Badger Technology Co Holdings LtdSeries D+$254.3M$6.5B1.97×
Economic Transformation Technologies CorpSeries D+$203.7M$6.3B1.91×
Apeel Technology, Inc.Series D+$534.6M$6.1B1.84×
Notion Labs, Inc.Series D+$327.0M$6.0B1.82×
Hyperloop Technologies, Inc.Series D+$299.9M$5.4B1.65×
Onestream Software LlcSeries D+$200.0M$5.2B1.58×
Verint Systems IncSeries D+$400.0M$5.2B1.58×
Luminar Technologies, Inc.Series D+$257.3M$5.2B1.57×
Alliance Data Systems Corp this companySeries D+$157.0M$4.5B1.35×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series D+$157.0M2020-12-03$1.3B$4.5B90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series D+$157.0M2020-12-03
    • First recorded raise — entered as Series D+.
    • 111 investors on this round.
Intelligence
—
Modeled next raise
$251.2M
Modeled next size est.range $163.3M–$401.9M
—
Last step-up
—
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Timothy J. King—1 other2020-12
Charles J. Horn——2020-12
John C. Gerspach, Jr.——2020-12
John Jeffrey L. Chesnut——2020-12
Joseph L. Motes III——2020-12
Laura L. Santillan——2020-12
Laurie A. Tucker——2020-12
Rajesh C. Natarajan——2020-12
Ralph J. Andretta——2020-12
Roger L. Ballou——2020-12
Sharen J. Turney——2020-12
Timothy J. Theriault——2020-12
Registry & provenance

Alliance Data Systems Corp is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1101215
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Sense Labs, Inc.Software / TechSeries D+$154.8M$2.1Bsame sector · same stage
Cdata Software, Inc.Software / TechSeries D+$159.7M$3.1Bsame sector · same stage
R-Zero Systems, Inc.Software / TechSeries D+$161.9M$2.1Bsame sector · same stage
Genvid Technologies, Inc.Software / TechSeries D+$162.5M$2.7Bsame sector · same stage
Lancium Technologies CorpSoftware / TechSeries D+$150.0M$3.5Bsame sector · same stage
Akili Interactive Labs, Inc.Software / TechSeries D+$165.0M$2.8Bsame sector · same stage
Solo.io, Inc.Software / TechSeries D+$166.8M$3.0Bsame sector · same stage
Nova Labs, Inc.Software / TechSeries D+$168.6M$2.6Bsame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Guardian Alliance Technologies, Inc.Software / TechPre-Seed$9.6M85%
Data Systems Inc /Or/Software / TechSeed$40.5M84%
A2 Labs, Inc.Software / TechSeries A$39.0M81%
Alliance Financial Network, Inc.Other TechnologyPre-Seed$25.4M81%
Digital Ally, Inc.Software / TechSeries B$120.7M81%
MD Ally Technologies, Inc.Software / TechSeries B$179.5M81%
Ark Data, Inc.Software / TechPre-Seed$18.1M81%
Accord Software, Inc.Software / TechSeries A$41.1M80%
Frequently asked
How much funding has Alliance Data Systems Corp raised?
Alliance Data Systems Corp has raised approximately $157.0M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Alliance Data Systems Corp's estimated valuation?
Provath's modeled valuation for Alliance Data Systems Corp is approximately $4.5B (modeled range $871.8M–$9.3B). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Alliance Data Systems Corp at?
Alliance Data Systems Corp's latest modeled financing stage is Series D+. Its most recent recorded round closed around Thu Dec 03.
What does Alliance Data Systems Corp do and where is it based?
Alliance Data Systems Corp operates in the Software / Tech sector, based in COLUMBUS.
Explore related

See where Alliance Data Systems Corp sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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