Diligence memo · auto-generated · as of July 2, 2026
Alice.Com Inc
Alice.Com Inc looks under-valued against its niche peers and is dormant on financing cadence.
Businessfiled
Alice.Com Inc operates in Retailing, based in MIDDLETON.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Alice.Com Inc has raised $18M in disclosed capital across 5 recorded rounds, aggregated from public filings. Its latest round is modeled as Series A (a $4.0M–$15M round).
Largest single filing: $6.1M on 2009-09-09.
Most recent recorded round closed around 2010-07-12.
Valuation (modeled)modeled
Provath models Alice.Com Inc at approximately $18M (range $4.2M–$96M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.56× the median modeled value of Series A Retailing companies in 2010–2012 (42 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 3 months.
Last raise 16.0 yr ago; this sector typically re-raises about every 13 months.
Silent for over 3× the sector's normal cadence.
The last round was 1.6× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 87% of Retailing peers (2347 compared).
Modeled value ranks above 74% of those peers.
Closest niche peers: Adir International LLC, J. Hilburn, Inc., Fragrance Holdings, LLC, Choo Luxury Holdings Ltd, Natural Grocers by Vitamin Cottage, Inc..
Peoplefiled
6 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.