Diligence memo · auto-generated · as of July 3, 2026
Alice.com Holdings, Inc.
Alice.com Holdings, Inc. looks under-valued against its niche peers and is dormant on financing cadence.
Businessfiled
Alice.com Holdings, Inc. operates in Retailing, based in MIDDLETON.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Alice.com Holdings, Inc. has raised $32M in disclosed capital across 4 recorded rounds, aggregated from public filings. Its latest round is modeled as Series B (a $15M–$40M round).
Largest single filing: $21M on 2011-10-31.
Most recent recorded round closed around 2012-07-10.
Valuation (modeled)modeled
Provath models Alice.com Holdings, Inc. at approximately $21M (range $8.2M–$79M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.18× the median modeled value of Series B Retailing companies in 2010–2012 (28 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 3 months.
Last raise 14.0 yr ago; this sector typically re-raises about every 13 months.
Silent for over 3× the sector's normal cadence.
The last round stepped up 1.1× from the prior — scaling.
Comparablesmixed
Capital scale ranks ahead of 92% of Retailing peers (2347 compared).
Modeled value ranks above 77% of those peers.
Closest niche peers: Express Oil Group, Inc., Wayfair Llc, Vitacost.com, Inc., Jessica'S Holdings, Llc, Ezcorp Inc.
Peoplefiled
11 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.