Companies · Consumer / Retail

2GEN AS

Oslo · Norway · Consumer / Retail · founded 2022

Diligence memoA one-page analyst read on 2GEN AS — recommendation, valuation, rhythm, risks.
Total raised · real
0
Rounds
Latest step-up
Top 25%
Sector rank · raised
Latest stage · inferred

2GEN AS: limited disclosed financing to assess.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Leadership
3 Board seats1 Officer+2 more named people

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

2GEN AS is one of 1161 Consumer / Retail companies tracked from Oslo, Norway, on record since 2022. By capital raised it ranks in the upper tier (ahead of 76% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

Norwegian limited company, based in Oslo. Sector: Consumer / Retail.

Consumer / RetailUspesifisert engroshandel

As reported in public records reported — not modeled.

NO
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

No round amounts on record to chart.

Financing ladder & sequence gaps

No staged rounds to sequence.

Modeled valuation trajectory
Base estimate est.
Conservative case
Upside case
Modeled post-money

Round size and date are reported; the stage label is inferred from round size. Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Financing rhythm
Avg between rounds
Capital velocity
On record since
First round
0
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)
This company
Sector median$3.3M
Modeled value — vs sector median (estimate, all stages)
This company
Sector median$7.9M

Raised more than 76% of sector peers (real $). Modeled value above 76% of peers (estimate).

Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
No rounds recorded.
Intelligence
Modeled next raise
Modeled next size est.
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Leadership & governance

Officers and directors named in public records reported, grouped by stated role. Each links to their operator profile and other companies they're tied to.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Alen Dulas TupkovicBoard Member
Daniel Angammana FinnebråtenBoard Member
Elizabeth Berger GrimstadManaging Director (CEO), Board Member
Refik MahmuljinBoard Chair
Registry & provenance

2GEN AS is an official record sourced from the Brønnøysund Register (Enhetsregisteret) in Norway. Identity and ownership are taken from the national company register, key-free.

Norway
Country of record
NO
Jurisdiction
928745058
Organisasjonsnummer
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
1000 MILE NORGE ASConsumer / Retailsame sector
1001 NATT ASConsumer / Retailsame sector
102 ASIA MAT ASConsumer / Retailsame sector
10 X HOLDING ASConsumer / Retailsame sector
11:11 SKINCARE ASConsumer / Retailsame sector
111 HOLDING ASConsumer / Retailsame sector
113FØRSTEHJELP ASConsumer / Retailsame sector
11TH MOON ASConsumer / Retailsame sector
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
2-BIZ NORWAY AS
Norwegian limited company, based in Charlottenlund. Sector: Consumer / Retail.
Consumer / Retail87%
2ND NORGE AS
Norwegian limited company, based in Oslo. Sector: Consumer / Retail.
Consumer / Retail86%
2ETASJER AS
Norwegian limited company, based in Skien. Sector: Consumer / Retail.
Consumer / Retail86%
2THRIVE AS
Norwegian limited company, based in Vettre. Sector: Consumer / Retail.
Consumer / Retail86%
2HOME AS
Norwegian limited company, based in Hylkje. Sector: Consumer / Retail.
Consumer / Retail85%
2WEAR AS
Norwegian limited company, based in Haugesund. Sector: Consumer / Retail.
Consumer / Retail85%
2HENDER AS
Norwegian limited company, based in Solbergelva. Sector: Consumer / Retail.
Consumer / Retail85%
2HJUL EIENDOM AS
Norwegian limited company, based in Gjøvik. Sector: Consumer / Retail.
Consumer / Retail84%
Frequently asked
What does 2GEN AS do and where is it based?
2GEN AS operates in the Consumer / Retail sector, based in Oslo, Norway. Norwegian limited company, based in Oslo. Sector: Consumer / Retail.
Who runs 2GEN AS?
Elizabeth Berger Grimstad is named as Managing Director (CEO), Board Member in 2GEN AS's public records. See the leadership section for the full list of officers and directors.
Explore related

See where 2GEN AS sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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